Independent · Third-Party · AI + 10+ Years Human Expertise

Find Where Your
Ad Budget
Is Leaking.

ROASGuard audits your ad campaigns and tells you exactly where your money is going — wasted spend, burned-out creatives, overlapping audiences, expensive keywords, and broken funnels. Before you lose more.

Start Your Audit → View Demo Dashboard

Real human experts · AI-powered detection · Read-only access · You stay in full control

10+
Years running ad accounts
9
Leakage categories audited
90 days
Of campaign data reviewed
0
Campaigns touched — ever
The Case for Independence

Everyone on your team has a reason to look the other way.

Your agency is billing you for the spend. Your in-house expert doesn't want to admit what isn't working. An AI tool alone gives you data with no context. None of them will give you the full picture. We will.

Your Agency

Their fee is often tied to your spend. Higher budget means higher revenue for them. Flagging waste isn't in their financial interest — even when it is in yours.

Your In-House Team

They set up the campaigns. Admitting structural problems means admitting they missed them. Honest self-assessment is rare when careers and credibility are on the line.

Pure AI Tools

They give you metrics without context, flags without judgement. No tool understands the business behind your numbers. Someone still has to make the call — and that someone needs experience.

What ROASGuard Is

A neutral third party with nothing to protect except your budget.

We have no retainer to defend, no campaigns to justify, and no reason to soften the findings. Over 10 years of running, auditing, and optimising ad accounts across Meta, Google, TikTok and more — now combined with AI that scans faster than any human can. That is the leverage.

How It Works

Four steps. Real answers.

We audit your account like an expert who has seen hundreds of campaigns — because that is exactly what we are.

01

You give us read access

You add us as a read-only partner on your ad account. This is standard practice, your agency does it, your media buyer does it. We never touch your campaigns or spend a cent of your budget.

02

AI scans 90 days of data

ROASGuard pulls 90 days of campaign history and runs detection across 9 leakage categories: frequency fatigue, audience overlap, CTR decay, budget misallocation, and more. Instant results.

03

A human goes into your account

Our strategist logs into your dashboard, organises your reporting columns to our standard, and pulls 90 days of campaign data. You get a verified quarterly report — human-signed, not just an algorithm output.

04

You fix it. We keep watching.

Get a prioritised action list with what to fix, in what order, and how long each takes. On monitoring plans, ROASGuard scans daily and alerts you the moment a new issue appears.

🔒
Read-only access. Always.
We cannot create campaigns, edit budgets, or run ads. Our access is the same level you would give an accountant looking at your books. You stay in full control, we just tell you what we see.
Platforms

Where we audit your spend

f
● Live
Meta Ads
Facebook & Instagram. Full 10-category audit. AI scan detects leakage across every active ad.
How to connect →
G
Coming Soon
Google Ads
Search, Display, Shopping, YouTube. Keyword cannibalization & quality score audit.
T
Coming Soon
TikTok Ads
Video hook rates, creative fatigue, audience saturation.
in
Coming Soon
LinkedIn Ads
B2B campaigns, lead gen form performance, bid efficiency.
𝕏
Coming Soon
X Ads
Promoted posts, follower campaigns. Frequency and engagement quality.
AI
Coming Soon
AEO Audit
AI Engine Optimisation — audit how AI Overviews, ChatGPT, and Perplexity surface your brand. The new SEO.
Detection Engine

What ROASGuard finds.

Ten categories of silent budget drain. Most accounts have 3–5 active at any time — and most business owners have no idea.

📢
Audience Overlap
Multiple retargeting windows targeting the same users. Your ads compete against each other in the same auction, inflating your own costs.
🖼️
Creative Fatigue
High frequency, falling CTR. Your audience has seen these ads too many times. Every impression after fatigue sets in is wasted spend.
🔧
Broken Funnels
Traffic arriving but not converting. The post-click experience is leaking — landing page, checkout, or offer mismatch is killing your conversion rate.
🔑
Keyword Cannibalization
Campaigns bidding against each other on the same intent. Internal auction inflation is quietly driving your CPCs up by as much as 28%.
Poor Ad Scheduling
Budget running overnight when your CPA is 3–4× higher. No dayparting means you're paying peak prices for off-peak results.
📉
Budget Misallocation
Your top performers are capped. Your worst campaigns run uncapped. The budget is flowing the wrong way and your ROAS is paying for it.
🎯
Low ROAS Campaigns
Campaigns spending below 1.5× — actively losing money on every single conversion. Still running because no one flagged them.
📊
Video Hold Rate
Video ads losing viewers in the first 3 seconds. Spend going out the door on impressions that never engage — and Meta's algorithm punishing you for it.
🖱️
Click Quality
Strong CTR, no conversions. Broad audiences, landing page disconnect, or traffic quality issues are inflating your cost-per-lead with clicks that were never going to buy. Your CPL looks fine until you dig in.
Part of JohnDigital OS

Get a second opinion
on your ad spend.

You wouldn't let your contractor inspect their own work. The same logic applies to your ad accounts. ROASGuard is the independent review that tells you what everyone else has a reason not to.

Over 10 years of hands-on experience across every major ad platform, now powered by AI that detects issues at a scale no human audit alone can match. This is human expertise with leverage.

Read-only access · Human expert review · AI-powered detection · Neutral, independent assessment