Your Meta and Google campaigns are experiencing significant audience overlap between your Retargeting and Lookalike audiences — estimated at 34% overlap — causing bid inflation and CPC increases of ~18%. Additionally, 4 creatives in your Meta account show creative fatigue (CTR dropped below 0.4% after 14+ days). Your Google Search campaigns have keyword cannibalization across 3 ad groups targeting the same intent. Fixing these 3 issues alone could recover KES 89,400/month.