Total Spend
$0
Last 30 days
Estimated Leakage
$0
0% of total spend
Blended CPA
—
Industry avg: $—
ROASGuard Score
—
— vs industry avg
Ad Performance
All ads · calculated metrics included · click any row for interpretation
● Healthy
● Warning
● Critical
Click any row for AI interpretation
| ⬤ ↕ | Ad Name ↕ | Status ↕ | Spend ↕ | Reach ↕ | Impr. ↕ | Freq ⓘ ↕ | CPM ↕ | CTR% ⓘ ↕ | CPC ↕ | Results ↕ | CPR ↕ | Eng% ⓘ ↕ | Vid Hold ⓘ ↕ | Vid Comp ⓘ ↕ | Click Qual ⓘ ↕ |
|---|
Plain-English Audit Report
Metric translation · business meaning · executive conclusion · fix priorities
🔍
Connect your Meta Ads account and run an audit to generate your full report.
Ad Accounts & Setup
Complete these steps to give ROASGuard access to your Meta account.
Setup Checklist — 3 steps · takes 5 minutes
1
Add ROASGuard as an Advertiser on your Meta Ad Account
This gives us read-only access to your campaigns so we can run the audit. We cannot spend money or make changes.
Email to add as Advertiser:
consult@johndigital.ke
▶ Step-by-step instructions
1. Go to business.facebook.com
2. Click Settings (gear icon, top left)
3. Under Accounts → click Ad Accounts
4. Select your ad account
5. Click Add People
6. Enter consult@johndigital.ke
7. Set role to Advertiser
8. Click Assign
2. Click Settings (gear icon, top left)
3. Under Accounts → click Ad Accounts
4. Select your ad account
5. Click Add People
6. Enter consult@johndigital.ke
7. Set role to Advertiser
8. Click Assign
2
Share your Meta Pixel with ROASGuard
The pixel lets us analyse your conversion funnel — what happens after someone clicks your ad. Critical for funnel integrity analysis.
▶ Step-by-step instructions
1. Go to business.facebook.com/settings
2. Under Data Sources → click Pixels
3. Select your pixel
4. Click Add Assets or Assign Partners
5. Enter your Business ID: Ask ROASGuard support for our Business ID
or share via Partner → Add a Partner Business
2. Under Data Sources → click Pixels
3. Select your pixel
4. Click Add Assets or Assign Partners
5. Enter your Business ID: Ask ROASGuard support for our Business ID
or share via Partner → Add a Partner Business
3
Export your ad data from Meta Ads Manager
While we set up direct API access, upload your CSV so your audit runs immediately. Takes 3 minutes.
▶ How to export
1. Go to Meta Ads Manager
2. Click Ads (not Campaigns)
3. Set date range: Last 30 days
4. Click Columns → Customise columns
5. Add: Reach, Impressions, CPM, CTR, CPC, Post engagements, Video plays at 50% & 100%
6. Click Export → Export table data (CSV)
7. Upload below
2. Click Ads (not Campaigns)
3. Set date range: Last 30 days
4. Click Columns → Customise columns
5. Add: Reach, Impressions, CPM, CTR, CPC, Post engagements, Video plays at 50% & 100%
6. Click Export → Export table data (CSV)
7. Upload below
0 of 3 steps complete
Complete the steps above to activate your audit
Need help with setup?
WhatsApp Johnny directly: +254 722 592 233 — we'll walk you through it in 5 minutes.
📘
Meta Ads
Facebook & Instagram
Connect via Meta OAuth — takes 30 seconds. Read-only access. We never modify your campaigns.
🔍
Google Ads
Search, Display & YouTube
Keyword cannibalization, Quality Score waste, search term analysis, dayparting detection.
🎵
TikTok Ads
In-Feed, TopView & Spark Ads
Creative fatigue, CPM inflation, audience overlap, and hook rate analysis for TikTok campaigns.
💼
LinkedIn Ads
Sponsored Content & InMail
B2B audience waste, lead gen form drop-off, frequency analysis and targeting efficiency.