📘 ROASGuard · Meta Ads Intelligence

Your agency won't
show you this.

A real human audit of your Meta Ads. Plain language. Actual dollar figures. Not a chart dump. Not agency jargon. Independent eyes on your numbers, every quarter.

Agencies perform better when they know someone else is checking. $299 audit. $139/mo to keep it monitored.

✓ Read-only access, always ✓ We never touch your campaigns ✓ Report delivered in 48 hours ✓ Cancel monitoring anytime
The uncomfortable truth

The average Meta account wastes 14.7% of its budget every single month.

That's not a typo. Across thousands of accounts, nearly 15 cents of every dollar you put into Meta Ads disappears into frequency-fatigued audiences, underperforming creatives, and budget misallocation. Your dashboard shows "active campaigns." Your agency sends you a slide deck with bar charts.

ROASGuard measures the things your agency doesn't want to talk about.

10 Leakage Categories

Where your Meta budget is actually going

We detect these automatically. Most accounts have 3–5 active at any time. Your agency reports on none of them.

🖼️
Creative Fatigue
Your audience has seen that ad 6 times. They've tuned it out. You're still paying for it. We show you exactly which ads are fatigued, when they crossed the line, and how much it's costing per day.
👥
Audience Overlap
Your retargeting audience and your lookalike audience are targeting the same people. Meta is auctioning your campaigns against each other. You're bidding against yourself and losing.
📉
CTR Underperformance
A CTR below 1% on traffic campaigns means your creative isn't stopping the scroll. We translate that into: you're paying $X per impression for an ad that isn't compelling anyone to click.
🎬
Weak Video Hooks
If fewer than 20% of viewers watch past the halfway point, your hook isn't working. We identify which videos are losing people in the first 3 seconds and what it's costing you.
⏰
Poor Ad Scheduling
Meta runs your ads at 3am when CPA is 4× higher. Without dayparting, you're burning 4–8% of budget on hours your customers aren't buying.
💰
Budget Misallocation
Your best campaign is capped at $50/day. Your worst campaign is uncapped. We show you the exact reallocation that could increase results without spending more.
🔥
Low ROAS Campaigns Running Unchecked
Campaigns spending below 1.5× ROAS are actively losing money on every conversion. We find them, name them, and tell you how much you've lost and what to do next.
The independent audit argument

Every serious advertiser has an
independent second opinion.

It's not a vote of no confidence in your agency. It's how you protect yourself. And how you keep them honest.

🏦
Banks do it.
Every major bank has an internal audit team that independently reviews its own traders. Not because the traders are dishonest. Because money moves fast and blind spots are expensive.
🏥
Surgeons do it.
Hospitals run mortality and morbidity reviews on every surgeon's outcomes. Not to catch bad actors. Because even the best professionals have blind spots they can't see themselves.
📊
Smart advertisers do it.
The best-performing ad accounts have one thing in common: someone outside the agency is measuring what the agency measures, plus a few things they don't.
The accountability effect

Agencies work harder when they know the numbers are being checked independently.

This isn't a theory. It's human nature. When your agency knows that a second set of eyes reviews their frequency scores, CTR benchmarks, and budget allocation every month, they optimise for performance instead of metrics that look good in a slide deck.

ROASGuard isn't about catching anyone doing something wrong. It's about creating the conditions where everyone does their best work. Including the algorithm.

Typical outcome after first audit
Agency response time2× faster
Creative refresh rate3× more frequent
Average account score+18 points in 90 days
Budget waste−14.7% avg

What you've been getting.
What you'll get now.

This is not a dig at agencies. This is just the difference between reporting and intelligence.

What your agency sends you
✗"Reach was up 12% this month" (no explanation of what that means for revenue)
✗"CTR improved to 1.8%" (compared to what benchmark? Is that actually good?)
✗A slide with 14 bar charts (you're not sure what you're supposed to look at)
✗"We recommend increasing budget" (of course they do)
✗Frequency: never mentioned (they don't want you to know your ads are fatigued)
✗No dollar estimate of what's being wasted ("we're working on optimising")
What ROASGuard tells you
✓"Ad 'Video 1 Hero' · Frequency 6.8×" Your audience has seen this 7 times. Estimated waste: $94/week. Pause it now.
✓"CTR 1.7% vs 1.3% industry benchmark" This creative is working. Here's exactly how much more to put behind it.
✓ROASGuard Score: 67/100 Below average for your category. Four fixes, ranked by impact, delivered with your report.
✓"Reallocate $200/day: Campaign B to Campaign A" Same spend. Estimated 34% uplift in results.
✓"Video hook rate: 14%" Below the 20% benchmark. Your first 3 seconds aren't stopping the scroll. We tell you exactly why and what to change.
✓Total estimated monthly waste: $1,240 Recoverable with 3 specific changes. Listed in order. Difficulty-rated.
How it works

Connected in 60 seconds.
Audit in 48 hours.

1
Connect your Meta Ads
Choose the method that works for you. Both give us read-only access. We never touch your campaigns, budgets, or settings.
Option A — OAuth (fastest)
Click Connect, log in with Facebook, and authorise read-only access. Done in under 60 seconds. No passwords shared.
Option B — Manual invite via Meta Business Suite
In Meta Business Suite, go to Settings › People › Add People and invite consult@johndigital.co.ke as an Advertiser on your ad account. We'll confirm receipt and begin the audit within 2 hours.
2
We pull 30 days of campaign data
Our AI engine scans your campaigns, ad sets, individual ads, audience configurations, creative performance, and spend distribution. All 10 leakage categories, simultaneously.
3
You get your ROASGuard Score + full report
A score out of 100. A dollar estimate of what's being wasted. Every finding in plain English. Every recommendation with a difficulty rating and time estimate. A 30-day action roadmap.
4
Your dashboard monitors it going forward
On paid plans, ROASGuard runs automatically on your schedule: daily or weekly. You get alerted the moment a new issue is detected, before it becomes an expensive problem.
The numbers argument

The average account we audit is wasting
$690 every single month.

Our one-time audit is $299. In the first audit alone, clients typically uncover more than twice that in recoverable waste. Switch to Pro at $139/month and that $690 in monthly leakage pays for five months of monitoring. The math works itself out.

$690
Avg monthly waste found
vs
 
$139
Pro monitoring / mo
5× ROI. Every month.
Before you implement a single fix.
Live Audit View

This is what you actually get.

Real numbers. Dollar figures. Scored categories. Not a slide deck. An audit that tells you exactly what to fix and in what order.

RG
ROASGuard LIVE DEMO
Ecommerce Brand · $10,000/mo Meta
Total Spend
$10,000
Last 30 days
Est. Leakage
$2,490
24.9% of spend
Blended ROAS
2.1×
Below 3.0× target
RG Score
58/100
Below avg · 4 issues
58 /100
Below Average
4 active issues found.
Fix 2 to reach 75+.
2 CRITICAL 2 WARNINGS
💸 Estimated Leakage by Category
🚨 Top Priority Alerts
🔴"Retargeting — Video Hero" · Frequency 7.2× — audience fatigued. Estimated waste: $312/mo. Pause and refresh creative.
🔴"Q2 Promo — Broad Cold" · ROAS 0.9× — spending $1,840/mo with negative returns. Pause immediately.
🟡"Lookalike 3% — Purchase" · CTR 0.6% — below 1.3% benchmark. Test 2 new creatives before next spend cycle.
Open the full interactive dashboard demo →
Pricing

Save more than we cost.

Start with a $299 audit. Then keep it monitored daily. Most clients recover the cost in their first week.

One-Time Audit
$299 one-time
Full audit · 48hr delivery · PDF report
  • ✓ Full 10-section audit report
  • ✓ ROASGuard Score vs industry
  • ✓ Dollar impact per issue found
  • ✓ 30-day action roadmap
  • ✓ Competitive intelligence section
  • ✓ Downloadable PDF report
  • — Ongoing monitoring
  • — Automated daily alerts
One payment. Delivered in 48 hours. No subscription required.
MOST POPULAR
Pro Monitoring
$139 /mo
3 Meta accounts · daily scans · full alerts
  • ✓ 3 Meta Ads accounts
  • ✓ Daily automated scans
  • ✓ Full leakage report each scan
  • ✓ ROASGuard Score tracking
  • ✓ Email + SMS alerts on new issues
  • ✓ Creative fatigue tracking
  • ✓ Historical trend analysis
  • ✓ White-label PDF reports
Includes your first audit. Cancel anytime.
Secure payments via Pesapal · M-Pesa, Airtel Money, Visa, Mastercard
📱 M-Pesa
📱 Airtel Money
💳 Visa
💳 Mastercard

Questions

No excuses left

You're already spending the money.
Find out if it's working.

Pay $299. Get your full audit in 48 hours. Real numbers, plain English, and a prioritised action plan you can act on immediately.

Read-only access · Delivered in 48 hours · Cancel monitoring anytime